Dear, GEEKS, NERDS, ALTERNATIVES, & QUIRKY PEOPLE this episode is for you!
Bryanda Law created her blog Quirky Brown Love while taking a break from her MEDICAL SCHOOL application process.
After some pretty obvious signs that med school would be put on hold, Bryanda realizes that she had never explored anything outside of that option.
She started Quirky Brown Love to serve as both her outlet for things considered “not black” like cosplay, anime and comic books and representation for “quirky” people of color.
In 2016 Bryanda decided to rebrand Quirky Brown Love to Quirktastic and solely cater to her niche market of quirky people and in 2017 Bryanda entered into an incubator to continue the #GOAL of taking the platform to the next level as a full-blown media company.
In this episode, we discuss the challenges of rebranding, the importance of customer discovery, brand activation, shady ex-employees, and expansion.
9:28 THE SIGN that medical school was not in the cards
11:06 LEAVING your full time job
17:18 REBRANDING to cater to your target market
21:42 CUSTOMER DISCOVERY and why you should make a product to hit your target market
27:00 IMPLEMENTING your customer research
31:52 BRAND ACTIVATION Blerds Who Brunch and the importance of events
33:55 NET NEUTRALITY and how your small business’s revenue model could change with uncontrollable factors.
35:25 #SOLANGESUNDAYS targeting different markets at that same time
38:10 THE QUIRK SHOP’s development and pay off
39:28 BRAND DEALS
42:00 TEAM QUIRKTASTIC creating staple content and resources that no one else is creating
44:40 MODE MEDIA’s story helped to create safeguards
48:40 INVESTORS vs brands
52:00 HACKED emails during the rebrand
56:13 QUIRKCON in 2019: Sailor Moon, SZA, & Sage
Resources mentioned (Clickable links):
–Mode Media Article (The rise and fall)
Want to follow Bryanda or the Quirktastic movement:
Personal IG: @_Bryanda
Quirktastic IG: @Quirktastic_co
Quirk Shop IG: @thequirkshopusa